How to Start a
Market or Country Market in your Area
Thinking of starting a
farmers market or country market?
Do you know where your local farmers market or country market should be
held or the rules and regulations involved? Read our guide to
learn what is needed and how to set up a farmers market in your area.
An Old Fashioned Farmers'
What are Farmers' Markets
and Country Markets?
A Farmers Market
basically venues that have been created to allow farmers to sell their
produce that they have grown or made, directly to the public. This may
be in the form of fruit, vegetables, cheese, milk, butter, eggs,
poultry, meat, pickles, jams, cakes and other produce that has been
made on the farm. Country
Markets also include country arts and crafts.
Some of these farm
may have been very loosely formed by the
producers themselves and others may have been set up through a
governing body that monitors prices and the standards of produce for
sale. One such governing body is FARMA
in the UK. FARMA(Farmers'
Retail & Marketing Association) encourages the
sale of local
produce but also issues certification as a show of excellence to those
who make the grade and exhibit and sell at their markets.
Starting a Farmers Market:
a country market means first do
your homework! Make sure that when
starting a farmers market or country market that you find out
from your fellow farmers that
there is both a need and a high level of enthusiasm and support for
such a venture. For there is no point starting a farmers market,
if there is not. Also make sure that there will be a variety of produce
to choose from, from your farmers. No one wants to come to a market to
find out that everyone is selling tomatoes! A slight exaggeration, I
know, but I think you understand what I am saying. Variety is the spice
of life, and will keep your regular buyers coming back for more.
Don't contravene any by-laws
of your town, including getting permission from the council to hold the
market in the first place. Trading licenses and getting the right
insurance will all need to be applied for and approved before you can
hold your first farmers' market. Make friends with your local council
as they will play a big role in helping you run a successful market.
Remember too, that with food you will also need to look into satisfying
your local Health Department, especially if meat and poultry are being
sold at your farmers' market.
Location! Location! When
starting a farmers market or country market make sure that you have
high visibility and you are not tucked away on some back street where
you will not get the passing traffic that will make up a large part of
your sales. You need to be ideally on the main square of a town, or a
main thoroughfare. You will also need to take into consideration any
inclement weather, and to make sure that if it rains, both your vendors
and your buyers will be protected. Lastly, make sure that there are
some seating areas for those who want to sit and chat, or just take in
Advertise! Once you
have sorted out the legalities in starting a farmers market , and have
your venue and your vendors,
then you need to get the trade. People will need to know that they can
come and buy fresh produce when you intend to so make sure that you
have advertised the time and venue of the event. This can be done
through banners across main roads, posters at traffic lights, through
your local newspapers and over the radio. When organizing your
advertising campaign for your farmers' market, make sure that any
banners and posters have been sanctioned by your local governing
market is not something you can do overnight. However,
once you are
established it is a worthwhile achievement where local farmers are able
to sell their produce, and buyers are getting fresh farm produce at
Supporting a local Farmers Markets is more important than you
Not only are you getting fresh produce, but you are really helping to
reduce the world's carbon footprint. What you have
become is now
known as a localvore. Read more on eco
conscious biodiversity to see the benefits.
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